LOLA is a family-run dental clinic in the midst of becoming an institution, with a simple promise: top-level dentistry that stays human, summed up by "It all starts with trust." Its identity is built on an abstract L shaped like an open gesture and a natural palette (deep green, sand, terracotta).
My goal was to animate the logo, an L that draws a parallel with a dentist's chair. The animation is therefore built around an invitation to take a seat. The aim was to preserve a feeling of comfort and trust that breaks the usual dentist codes, which can be a source of stress for some people.